About Prime Investments:
Asset Management Solutions

We help partners create long-term impact through strategic Asset Management.

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Vision, Mission & Purpose

Anchored in Performance, Accountability, and Insight

Our Purpose: To empower partners to cultivate lasting financial strength through thoughtful, responsible investing. We help unlock potential.

Our Vision: To be a trusted leader in Asset Management, distinguished by clarity, reliability, and human connection. We work with a diverse range of stakeholders, providing bespoke solutions tailored to their unique mandates and long-term goals.

Our Mission: To deliver tailored, risk-aware strategies combining insight, discipline, and innovation. We serve partners with transparency, adaptability, and long-term focus.

Where We Create Value

We serve a wide range of partners with tailored investment strategies aligned to long-term objectives:

Institutional

Pension funds, Asset Managers, and intermediaries for scalable, compliant investment solutions.

Corporate

Supporting strategic treasury, retirement planning, and offshore structuring.

Advisory

Equipping advisors with tools to serve their partners confidently and effectively.

Community

Enabling impact-driven capital deployment and infrastructure investment.

8 Key Strengths

Why Choose Prime Investments

Global Perspective, Local Insight

Reach across South Africa, North America, Europe, Asia, and emerging markets.

Deep Investment Expertise

Decades of experience across various asset classes.

Disciplined, Research-Led Process

Powered by HOLT and BARRA.

Flexible Multi-Asset Solutions

We can create bespoke solutions aligned to partner objectives.

Sustainable Philosophy

Sustainability is integrated into the investment process where appropriate.

Strong Governance

Risk management is an integral part of our investment process.

Robust Infrastructure

Powered by platforms including BARRA One, FactSet, Bloomberg, Paxus, Morningstar, and FIS©.

Trusted Partnerships

Relationships with leading custodians, trustees, consultants, and institutional partners.

What Drives Us

Through deep research and disciplined oversight, we protect capital, uncover opportunity, and deliver sustainable outcomes.

Philosophy

Disciplined, Repeatable Process

We combine research, structure, and governance to ensure consistency through market cycles.

Responsible Investing Philosophy

We strive to protect capital.

Partner-Centric Engagement

Everything we do is aligned to your goals, your strategy, and your success.

Global Perspective, Local Insight

We maintain a global presence while remaining responsive to local market conditions.

What Sets Us Apart

Our Credo

Access: Partners have direct access to portfolio managers. Independence: Free from legacy platforms; agile and responsive. Integrity: Strong governance, disciplined decision-making.

Partner
Commitment

We treat every partner with professionalism, reliability, and trust.

Employee
Empowerment

We support our team’s growth, well-being, and leadership.

Community
Responsibility

We strive to create positive impact across society.

Stakeholder Accountability

We make long-term decisions with integrity and value.

Personal Integrity
& Growth

We lead with authenticity and act with purpose in every moment, in every mission.